Simply Launches Bottled Smoothie Lines

Posted by Tawney Alger
It’s no secret that just about everyone loves the healthy, on-the-go goodness of fruit smoothies. What they don’t love, however, is the hassle and mess of chopping, blending and cleaning up smoothie ingredients. Simply Beverages, the leading U.S. chilled juice and juice drink brand, is delivering the best of both worlds with a new line of chilled, ready-to-drink, 100% real-fruit smoothies. Three flavors of Simply smoothie™ fruit smoothies – Strawberry Banana, Mango Pineapple and Orchard Berry – are now available in grocery stores nationwide. All shake-and-sip varieties are offered in multi-serve 32-oz. Simply carafes and single-serve 11.5-oz. bottles and contain between 130 and 140 calories per 8-oz. serving. They’re made only with not-from-concentrate juices and purees, and all-natural flavors with no added preservatives, colors, sweeteners or artificial flavors. Kelly Marx, Simply Beverages brand director, said smoothies are a natural extension for the Simply portfolio of more than 30 not-from-concentrate juices, juice drinks and ades. The more than $5 billion industry – which encompasses smoothie shops, DIY/make-at-home smoothies and ready-to-drink smoothies – continues to boom as Americans seek out convenient-yet-nutritious breakfast, snack and meal replacement options to enjoy at home or on the move. “We’re always looking for ways to grow the Simply brand people know and love while remaining true to our guardrails of simple, non-GMO ingredients, transparent labeling and more,” Marx said. “This new innovation marries Simply’s equity and fruit credentials with consumer trends.” National advertising breaking in April will promote Simply smoothie fruit smoothies, along with in-store sampling and couponing. In 2018, Simply introduced Simply Light Orange varieties featuring half the sugar and calories of Simply Orange, Simply Light Lemonades including 75% less sugar and fewer calories than Simply Lemonades, and the new Simply Watermelon Juice Drink.

By: Jay Moye | Feb 25, 2019